Propaganda(?)

Propaganda:  (Merriam-Webster)

2: the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person

3: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause

Halting and/or reversing climate change is a cause. Climate change is frequently described as a “crisis” or an “existential threat” by environmental activists, politicians and bureaucrats, though these descriptions are used infrequently by climate scientists. Environmental activists continue to be frustrated that citizens in numerous countries do not perceive climate change as a crisis, or even an important issue, and are not clamoring for heroic actions to halt or reverse it. Their position is that there is a compelling scientific consensus that recent climate change is totally or predominantly anthropogenic and that anthropogenic emissions of CO2 and other “greenhouse gases” must be rapidly reduced and ultimately eliminated to avoid a climate catastrophe.

            “What we’ve got here is failure to communicate”, Cool Hand Luke

The advocates of the cause in the global media have concluded that the lack of public concern and outcry is the result of a failure to communicate regarding the issue clearly, consistently and continuously. More than 400 members of the global communications media have become partners in an effort called Covering Climate Now.

“Covering Climate Now is a global journalism initiative committed to more and better coverage of the defining story of our time. Organized by journalists, for journalists, CCNow was co-founded in April 2019 by the Columbia Journalism Review, and The Nation, in association with The Guardian. Our partners include more than 400 news outlets with a combined audience approaching 2 billion people, and our innovative collaborations are driving stronger climate coverage across the media. CCNow works directly with newsrooms, sharing first-class content, providing story ideas and background resources, amplifying our partners’ coverage, convening climate journalism conferences, and publishing a weekly newsletter highlighting best practices.”

CCNow lists several characteristics of good climate coverage, including:

“Good climate coverage connects the dots between human-caused climate change and stronger heat waves, droughts, storms, and sea level rise and the damage caused to people and the economy.”

“Good climate coverage humanizes the story by focusing on how real people and communities are experiencing the climate crisis, and it recognizes that the poor and people of color suffer disproportionate impacts.”

“Good climate coverage is accurate and fair but need not be neutral about humanity’s survival -- it holds political, business, and other leaders accountable for delivering the rapid emissions reductions and other measures scientists say are imperative.”

Unfortunately for CCNow, climate science does not “connect the dots” listed; and, real people and communities are not experiencing a “climate crisis”. Clearly, “good climate coverage” accepts the “climate consensus” as revealed truth and therefore holds the “responsible parties” feet to the fire regarding achieving emissions reductions consistent with the consensus positions. CCNow apparently perceives no need to question the consensus even as new research and analysis calls the consensus into question.

CCNow is focused on spreading ideas and allegations for the purpose of helping the cause of climate change activism.